Wirebound journal with ideas of how to use the Evergreen kit with Pinterest

How to Use the Evergreen Kit with Pinterest

October 22, 20252 min read

Introduction

Pinterest is where content goes to last. Unlike fast-paced platforms that demand daily updates, Pinterest thrives on clarity, consistency, and longevity. That makes it the perfect home for evergreen content—and the Evergreen Essentials Kit was built with that exact strategy in mind.

Whether you’re creating for a product, a blog, or a seasonal campaign, Pinterest lets you work smarter by sharing once and generating clicks for months (or even years) afterward.

Why Pinterest + Evergreen = Quiet Strategy Gold

Unlike Instagram or TikTok, Pinterest isn’t a popularity contest. Your pin doesn’t disappear in 24 hours. It actually builds over time.

That means:

  • One strong pin can lead to ongoing traffic

  • Smart design and keywords matter more than trends

  • Your content doesn’t expire—it grows quietly

If you’re a quiet creator who doesn’t want to keep up with algorithms, this is where you shine.

How I Use the Kit on Pinterest

Let’s break it down step by step.

1. Start With a Prompt Let’s say you choose: "What do your readers believe in?"

2. Turn It Into a Blog Post Write a short post around your values, process, or mission. Example: “Why I Believe in Slow Marketing and Quiet Growth.”

3. Design a Pin Use a Canva template from the kit or one of your own. Add a bold headline: "Slow Marketing Works (Here’s Why)"

4. Link to the Blog Upload the image to Pinterest. Add a clear title, keyword-rich description, and link back to your blog.

5. Reuse It Elsewhere Take that same message and use it in an email, caption, or Reel. All from one prompt.

Preview of repurposed blog content displayed as a Pinterest-ready graphic.

Pin Scheduling Tips

The Evergreen Kit is ideal for building a pin library. Here's how I use it:

  • Batch design 5 pins at a time using 5 prompts

  • Post 1 pin every other day to my main boards

  • Rotate top-performing pins each month

  • Use keywords from the cheat sheet to optimize each post

This approach keeps my Pinterest active, aligned, and low-effort.

🎯 Ready to turn one idea into a month of Pinterest traffic?
👉 [Use your prompts to fuel your Pinterest this week]

Kris Eichstaedt is a certified AI strategist, longtime copywriter, and the scrappy creative behind Little Kris Creative and The Backroom. She helps makers, freelancers, and content-first brands build systems that turn quiet strategy into consistent results - without the burnout.

Kris Eichstaedt

Kris Eichstaedt is a certified AI strategist, longtime copywriter, and the scrappy creative behind Little Kris Creative and The Backroom. She helps makers, freelancers, and content-first brands build systems that turn quiet strategy into consistent results - without the burnout.

Back to Blog