
How to Customize the Evergreen Kit for Your Brand Voice
Introduction
Templates are helpful. But they only work if they sound like you.
That’s why the Evergreen Essentials Kit was created with flexibility in mind so you can take the prompts, captions, and planner, and make them your own.
Because brand voice isn’t a vibe, it’s a strategy.
What Brand Voice Actually Means
Your brand voice is the personality behind your message. It’s the way you sound in your content - casual, poetic, funny, grounded, bold, soft, or strategic.
You don’t need to copy someone else’s tone. You just need to find your own.
Ask yourself:
How do I naturally speak when explaining things?
What phrases do I repeat?
How do I want people to feel after reading my posts?
Customizing the Kit
1. Adjust the Prompts: Rewrite them using your tone. Add a question you’d ask your own audience.
2. Tweak the Captions: Start with the swipe file, then layer in your phrasing.
3. Use the Planner Creatively: Organize your reuse map in the way that matches your workflow (maybe you love Miro, Notion, sticky notes, it works!).

Quiet Doesn’t Mean Generic
Just because you’re a quiet creator doesn’t mean your content should sound bland. In fact, the quieter your delivery, the more important it is that your tone is distinct.
Make your brand voice:
Clear
Consistent
Confident (even if it’s calm)
The Evergreen Kit helps you get there faster, without sacrificing who you are.
🎯 Want to build a consistent, personalized content system that feels like you?
👉 [Customize your Evergreen Essentials Kit today]